3 Ways to Create Disruptive Marketing Messages that Matter

Posted on 30. Jul, 2014 by in Marketing Tips, VirtualConnections Newsletter

By: Lisa Manyon “The Business Marketing Architect” There is a big difference between marketing and advertising. The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at [...]

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Summer Slowdown? Good time to Clean Out your Business Files

Posted on 23. Jul, 2014 by in Small Business Tips, VirtualConnections Newsletter

How much time do you spend each day looking for information about orders, customers, vendors, or employees?  If it’s a lot, a little summer cleaning might pay off during the “summer slowdown.”  Here are five quick tips to assess and improve your information access. Your Librarian Large companies often have a librarian on staff that [...]

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Summertime Strategies for Your Business

Posted on 16. Jul, 2014 by in Small Business Tips, VirtualConnections Newsletter

Summer is a great time of year for most businesses to pause for just a little while to take stock, congratulate yourself on what you’ve accomplished so far this year, and make big plans for your future. Here are five summertime strategies to help you regroup, reassess, and rejuvenate your business. Mid-Year Review If your [...]

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The New Cramming

Posted on 14. Jul, 2014 by in Small Business Tips, VirtualConnections Newsletter

This sneaky fraud could be costing you The art of adding unapproved, deceptive or misleading services to your phone bill is commonly known as cramming. Historically these charges could be seen within your traditional telephone bill. With the shift from traditional land-lines to cell phones, a new form of cramming is making its presence felt. [...]

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The Chances of Being Audited

Posted on 10. Jul, 2014 by in Small Business Tips, Tax Updates, VirtualConnections Newsletter

2013 audit statistics show changes What are the chances? Every year the IRS publishes the statistics of tax returns they are examining. Provided here are the last three years of published information and a look back to 2008 to see any trends:   Note: These audit rates are stated as a percent of total tax [...]

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IRS Warns of Scams

Posted on 02. Jul, 2014 by in Misc. Articles, VirtualConnections Newsletter

By Linda Siniscal Each year the IRS announces “Dirty Dozen Tax Scams” they encounter most frequently regarding frivolous tax arguments and fraud. Here are five of the scams that impact most taxpayers.  Identity Theft. To no one’s surprise Identity Theft tops the IRS list of scams this year. It is a large problem at the [...]

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7 Steps to a Successful Marketing Audit

Posted on 18. Jun, 2014 by in Small Business Tips, VirtualConnections Newsletter

By Lisa Manyon, Write On Creative. Reposted with permission. Are YOU sure your online marketing is as streamlined as it needs to be? Let me take that question a step further … have you considered marketing audits for all of your offerings and revenue streams? Do you have a system in place to monitor communications [...]

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Oops: Do You Owe Sales Tax and Not Realize You Do?

Posted on 11. Jun, 2014 by in Small Business Tips, VirtualConnections Newsletter

One of the side effects of our last economic slowdown was in state government budgets; states searched hard for new income, and many of them found a great source by cracking down on sales tax collections.  Their new hot buzzword:  nexus. Nexus means a connection that a business has with a state, and it has [...]

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QuickBooks Online: The New Interface

Posted on 09. Jun, 2014 by in QuickBooks, VirtualConnections Newsletter

For those using QuickBooks Online, you may have been introduced to their new interface over the last couple of months. The final rollouts to all companies still on the old interface will be on June 8th.  Be prepared, because navigating in the new QBO interface, the changes are significant. When you first open QBO, this [...]

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Six Business Topics and Trends to Study in 2014

Posted on 05. Jun, 2014 by in Small Business Tips, VirtualConnections Newsletter

You’ve likely heard these topics mentioned in the news.  The question is, have you stopped and thought about how they will be impacting your business this year? The Biggie:  The Affordable Care Act This new law impacts both employer insurance and taxes of small businesses.  The law is complicated with many definitions and varying effective [...]

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