Inherited Property: A Matter of Value

Posted on 16. Mar, 2017 by in Bookkeeping Articles, Marketing Tips, Services, Small Business Tips, Tax Updates

Avoid this potential tax headache If you are expecting to inherit property when friends or relatives pass away, know that their generosity can come with tax consequences. It’s important to understand how the value of your inheritance is determined to avoid a potential tax surprise in the future. Estate tax basics When a friend or […]

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Cool Apps: Google Forms

Posted on 09. Feb, 2017 by in Marketing Tips, Services, Small Business Tips, Social Networking

Do you ever need to collect information from your customers?  There are many ways to do it: a form in Microsoft Word®, a fillable PDF, and a Web form are all very common.  Less common but slicker than the rest is the option of using Google Forms. You’ll need a Google ID, and most people […]

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Is There Really a 4-Hour Workweek?

Posted on 19. Jan, 2017 by in Marketing Tips, My Favorite Things, Small Business Tips

Tim Ferriss made the 4-hour workweek a popular concept in his 2007 book.  But is there such a thing, and more importantly, can business owners like you and me cash in on it?  As the last of the Baby Boomers approach retirement, the topic of working less while making the same or more income is […]

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Do You Know Your Small Business Vitals?

Posted on 16. Jan, 2017 by in Bookkeeping Articles, Marketing Tips, Small Business Tips

On a doctor’s visit, the first thing the nurse does is take your vitals:  your temperature, blood pressure, pulse rate, and respiration rate.  These basic measurements are the first place doctors look to see if something is wrong with our health. Knowing your vital signs, and especially when they are out of whack, is good […]

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What’s Your DSO (Days Sales Outstanding)?

Posted on 27. Sep, 2016 by in Bookkeeping Articles, Marketing Tips, Services, Small Business Tips

If you grant credit to customers, then you have a balance in accounts receivable.  DSO stands for Days Sales Outstanding, and this helps you measure how fast your receivables are converting to cash. Here’s how to calculate it:  DSO = Accounts receivable balance / Annual net credit sales * 365.  DSO is measured in days […]

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5 Metrics to Gauge Your Business Performance

Posted on 22. Sep, 2016 by in Bookkeeping Articles, Marketing Tips, Services, Small Business Tips

Sometimes, the most telling numbers in your business are not necessarily in the monthly reports.  Although the foundation of your finances revolves around the balance sheet and income statement, there are a few numbers that, when known and tracked, can make a significant impact on your business decision-making.  Here are five: 1) Revenue per employee […]

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Five Tips For 5-Star Client Service

Posted on 20. Sep, 2016 by in Marketing Tips, Services, Small Business Tips

Are you interested in being known for your extraordinary customer service?  Or perhaps you just want your customers to feel like it’s easy to work with you or purchase from you.  If so, try these five tips for 5-star client service.  1) A good old-fashioned handwritten thank you note. Almost extinct, this customer pleaser shows […]

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Cool Social Media Apps: Instagram

Posted on 06. Sep, 2016 by in Bookkeeping Articles, Marketing Tips, Services, Small Business Tips

With over 400 million active users monthly, Instagram could be a great opportunity to showcase your business.  It’s a mobile app where you can share photos and videos.  Instagram is owned by Facebook and is considered one of the major social media platforms. Instagram is a natural app to share photos of your products, team, […]

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Separating Business from Personal in Facebook

Posted on 13. Jun, 2016 by in iOS Tips, MAC Tip, Marketing Tips, My Favorite Things, Small Business Tips, Social Networking

Do you love using Facebook with your friends but know you’re missing out by not using it in business?  Do you feel guilty when you post a business promotion and would prefer not to bug your friends? The good news is there’s an easy way to separate Facebook personal use from business within your personal […]

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Marketing by the Numbers

Posted on 09. May, 2016 by in Bookkeeping Articles, Marketing Tips, Small Business Tips

Marketing by the Numbers.  Two very important skills for entrepreneurs to master are marketing and finances.  Combine them by understanding the numbers behind marketing, and you have an even more powerful understanding of exactly what makes your business tick.  Key Numbers – Cost Per Client Acquisition Do you know how much it costs your business […]

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