Holiday Shopping Survival Guide

Posted on 20. Nov, 2017 by in Bookkeeping Articles, My Favorite Things, Small Business Tips

Holiday Shopping Survival GuideThe two biggest shopping days of the year are just around the corner. Black Friday, on Nov. 24, is the day after Thanksgiving when brick-and-mortar retailers entice shoppers with special deals. And online retailers provide a second round of shopping madness on Nov. 27, Cyber Monday. As you start to get bombarded with ads and emails, here are ideas to help make the most of these shopping-day phenomena.

Create a list before you shop. This can help eliminate unnecessary and impulsive purchases in-store or online. Consider breaking your list out into categories, like:

  • Necessary purchases
  • Gifts
  • Nice-to-have purchases

Create a budget and stick to it. If you take time before you shop to see what deals are available, you’ll be less likely to go over budget with your spending. After you make your budget, stick to it.

Start looking at ads as early as possible. Give yourself plenty of time to peruse and compare ads. Remember stores are competing against one another for business. This means there could be similar sales and deals at multiple places, including online. Once you find the best ads, you can create a targeted shopping plan.

Find the best way to make your purchases. Check both in-store Black Friday sales and online sales for Cyber Monday. Figure out the best way to make your purchases, even if that means venturing out on Black Friday for half of the things you need and taking advantage of online deals on Cyber Monday.

Make sure the deal is worth it. Do your homework. This means you should check the price history, verify the make and model of products (especially for electronics), and read reviews. Make sure there’s an actual discount, not just an increased price with a coupon attached.

Validate with social media. Use social platforms like Facebook, Twitter and Instagram to see what other people are talking about. You may even be able to find hidden coupons or learn about little-known deals.

Double-check the return policy. One way to avoid buyer’s remorse is to know the return policy for in-store and online purchases. Every business has a unique return policy, which can change for Black Friday and Cyber Monday deals. Moral of the story: know the return policy, no matter how big or small the purchase.

Don’t stress out. Try not to let excitement turn into stress and anxiety. It is easy to make a bad purchase decision caused by the chaos these annual sales events create. Remember you’ll always have more options, no matter what happens this year on Black Friday or Cyber Monday. Most businesses have seasonal holiday sales in stores and online, so there’s plenty of time left for holiday shopping.

As always, should you have any questions or concerns regarding your situation please feel free to contact us.

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