Fonts: The Cheapest Way to Upgrade the Design of Your Website

Posted on 18. Dec, 2013 by in VirtualConnections Newsletter

Guest post by Nancy Seeger, Art Assistance

Ask a designer what their favorite fonts are and watch their eyes light up like the night sky full of stars. They will wax rhapsodic about the merits of their favorites well after your eyes glaze over.

classic headliner

So What is the Big Deal About Fonts?

Fonts are extremely powerful design elements. A font can standalone as its own design… or strongly enhance a marketing image. Often the cheapest design element, it’s hard to convince clients that the font is usually doing the heavy lifting with designs. Pictures are wonderful but they can only go so far. Fonts usually “seal the deal” in making effective designs.

In web design, Google Fonts are the hot topic. There certainly are some good ones but as is often the case with anything free, you have to sift out the good from the bad. Issues that can come up with Google Fonts are poor kerning (spacing between letters), may come in only one or two font weights, and several are imitators of highly popular paid fonts. Usually logo fonts are not Google Fonts.

So What Fonts Should You Pick for a Website and How Many?

Typically two are a safe bet, one for the content areas and one for the titles. Be sure to pick fonts that work with your logo. Ideally one of the fonts should be your logo font. One of the easiest ways to find good font pairings is to use a font family (Proxima Nova and PT Sans are two good examples).

Modern headliner font, fonts by Nancy SeegerMy favorite starting place for webfonts is Typekit. They cherry pick quality fonts that have excellent kerning, have frequently proven themselves as print design fonts, and Typekit continually publishes technical enhancements released from font designers.

To get you started – here are a few strong paragraph fonts from Typekit.

There you go, one designer’s secret sauce to designing sites. Enjoy!

Psst, Typekit will be adding desktop sync for their fonts. Now you can enjoy great looking fonts for your own materials affordably.

 

About Nancy Seeger

nancy seegerNancy Seeger, the owner of Arts Assistance, believes website design is part of the marketing toolkit that attracts your audience. Arts Assistance roster of clients includes a GRAMMY artist, coaches, small businesses and non-profits. Get weekly website tips to more easily manage your website and attract your audience. Sign up for her eZine by visiting www.artsassistance.com.

 

Upcoming Webinar:

Taking Your Website to the Next Level

Are you a business owner who does their own WordPress website? This is for you! This January, learn great tips to better reach your audience, improve trust in your business and wow your prospective clients.

Nancy will be hosting this 4-live session webinar beginning on January 15, 2014. Early registration is $97. For more information and to register: http://www.artsassistance.com/webinar/take-website-next-level-class/

 

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3 Responses to “Fonts: The Cheapest Way to Upgrade the Design of Your Website”

  1. Sayla Gomes 27 January 2014 at 6:24 am #

    Very useful post, thank you. I am not a designer and I still have a font addiction!

  2. 40/40 Creative SEO 31 March 2014 at 3:52 am #

    I don't know about others but I really like to stay on a website where fonts are attractive. Honestly saying this website font design is not my favourite at all and I think a good font change needed to done in this website fonts. Thanks.

  3. Web Design 3 September 2014 at 1:14 am #

    Great Post!