Guest post by Susan Tucker, Get Susan Marketing LLC
When it comes to the ad-cluttered, digital age that is present today, standing out can be extremely difficult for small businesses. However, with all this innovative technology, small business owners also have many more options than ever before to market their services and products to consumers. Taking advantage of the digital marketing for small business techniques and strategies that are currently available is essential to make it in this competitive, online environment.
Seven of the most useful techniques for digital marketing for small business are explained here.
Number 1: Well-Crafted, Newsworthy Press Release
A press release is the ideal opportunity to announce a new product, service or just an exciting event taking place at your business. The key to making these press releases valuable is providing content that is useful and interesting to consumers. Once you have a well-crafted press release, you need to submit it to sites such as PRWeb, PR Newswireand other sites designed specifically for spreading the word about your announcement. This will give your business social media coverage, and help to increase your rankings in website search engines.
Number 2: A Sales Force of Outsourced Workers
Many businesses that have used this approach claim that the ROI (return on investment) they receive is much higher than in-house workers. The main factor to this is the fact that workers tend to get more accomplished when they are not being micromanaged.
Number 3: Email Marketing Efforts
With the growing popularity of social networking sites, some ill-informed marketers may say email is dead. Not only is email not dead, it is still most viable way to reach consumers who are interested in what you have to say and offer. New email marketing techniques such as segmenting, targeting and nurturing allow you to massage TOFU (top of funnel) leads into delighted customers.
Number 4: Offer Digital Coupons
Digital coupons are a powerful tool to encourage lead conversions. Be sure that your coupons are easy to access and use for optimum success with this strategy.
Number 5: Respond to Social Media Comments and Questions
Being present on social media is important, however if you are not going to take the time to respond to your customers, you should just delete the account. Also, avoid automated responses, as people on social media want to talk to a person, not a robot.
Number 6: Digital Analytics
If you want a true measurement of the performance and reach of your website, utilize digital analytics. This effort is definitely the bridge to the big time for any small business. There are many sites that offer this strategy for superior digital marketing for small business, allowing them to track their progress, search engine ranking and what keywords are best for your site.
Number 7: Offer Customer Loyalty Incentives
Everyone likes the idea of getting something for free. This means that if you create a customer loyalty program, such as a free download or free product, you will encourage customers to continue patronizing your site.
With the tips here, you can implement the benefits of digital marketing, making your small business website more efficient and increasing the sales you see.