3 Web Marketing Strategies You Must Have

Posted on 03. Sep, 2013 by in Misc. Articles, VirtualConnections Newsletter

by Lisa Manyon, Write On Creative

While it’s true that you need a website, you also need a strategic marketing plan for your website, a content strategy plan and individual marketing plans for all of your offerings. If you fail to put these strategies in place you will fall into the trap of unrealistic website expectations. That’s why it’s vital to have a clear web strategy.

web marketing strategies by lisa manyonI firmly believe that copy is QUEEN and strategy is KING when it comes to your marketing content both online and offline. I must admit that I’m shocked by how many people “think” they have a solid strategy in place but they are missing vital elements of their marketing strategy. These missing elements coupled with unrealistic web expectations are the biggest reasons why people struggle with less than desirable marketing results.

In order to market successfully online you need to be CLEAR about these 3 web marketing strategies you must have to market your business, products and services.

1. Your overall strategic marketing plan for your website is an all-encompassing look at what you want your website to do. It’s the main purpose of your site. For example, my site is meant to position me as an expert in the field of content and strategy while promoting individual offerings.

2. Your content strategy plan is an editorial calendar of what you want to educate your audience about (assuming you’re using content marketing and relationship building techniques via ezine opt in or consistent blogging). This is what guides the content you create based on your strategy and your BIG vision. For example, my BIG vision is to change the way we market forever (so you get better results) by sharing my history making marketing philosophies as seen in Inc. Magazine. This means I write about marketing techniques based on my values, personal mission, professional mission and BIG vision to educate and build relationships while sharing my NEW Marketing Model for Success.

3. Your individual marketing plans are just that. Individual marketing plans for each of your products and offerings. Yes, you need an individual plan for everything you market. If you offer service based packages you’ll need a plan and strategy to market your services. If you offer products, training, books and beyond, you need a marketing plan for each of those offerings. For example: I have specific marketing strategies and plans for my Manyon Marketing Web Makeovers, 5 Page Web Copy and Strategy Packages, Content Strategy Plans, VIP days and products featured in the Write On Creative Marketing Success Store.

The individual marketing plans are where unrealistic web expectations come into play most often. This is because once your website is built you may expect it to generate results just by existing and that is NOT going to happen. You might also expect your website to promote events and other offerings that require an off-line marketing approach (hint: you’ll need another plan for that). If you’re struggling with unrealistic web expectations or less than desirable web marketing results, I’m happy to help. I reserve time on my calendar for 4 Manyon Marketing Web Makeovers each week and you can reserve your spot here.

You can also follow this link to accept your FREE Copywriting Action Plan and become a member of the Write On Creative Community to receive marketing tips.

About Lisa Manyon

Lisa Manyon, Write On CreativeLisa Manyon, Write On CreativeLisa Manyon is “The Business Marketing Architect” a content and copywriting strategist for mission-driven entrepreneurs. She’s the creator of the NEW marketing model for success (as seen in Inc. Magazine) that’s changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog www.writeoncreative.com/blog

Tags: , , , , ,

One Response to “3 Web Marketing Strategies You Must Have”